Meet William Brice: Founder & Owner of Wrap Legends

William Brice (also known as Will or Willy) founded Wrap Legends in 2014 in Long Beach, CA. Born in Hollywood and raised in Long Beach, he is Black and Mexican, and speaks fluent Spanish.

After years working as shop manager and lead graphic designer at a screen print shop, William set out to build something of his own focused on premium vinyl graphics and vehicle customization.

What started as a dedicated approach to innovative wraps quickly grew into a full-service studio. Today, Wrap Legends handles high-end vehicle wraps, paint protection films, window tinting for cars, homes, and commercial buildings, large-format printing, custom signage, fleet graphics, event activations, and much more. The team works on everything from personal supercars and boats to massive commercial projects like storefronts, murals, pop-ups, and tanker fleets.

William is not focused on being just an automotive wrap shop. He sees Wrap Legends as a worldwide tastemaker that sets the standard in the industry, constantly merging commercial and corporate partners with on-the-street brands. This vision drives the shop's direction, blending high-level corporate activations with raw street culture to create work that influences trends across motorsports, fashion, gaming, music, and beyond.

Under William's direction, the shop has built a strong reputation for precision and quality. We only use top-tier materials from Avery Dennison, paired with the latest techniques and equipment (including HP Latex printers for vibrant, durable results). William's background in design and shop operations, combined with his bilingual skills, drives the obsessive attention to detail that shows in every project and helps connect with a diverse clientele.

Over the years, William has cultivated strong relationships with leading brands and creators across industries. These include collaborations with Leen Customs (on Matt Fields Corvette), Race Service, Porsche (including high-profile builds like the 992 GT3 RS), Koenigsegg, Hoonigan, Donut Media, ComplexCon (with standout booths blending art, motorsports, and culture), RIPNDIP (notably on retail spaces and Puma collaborations), Riot Games (through community programs like hosting Girls Who Code students), World Oil Corp (on fleet and industrial projects), F1-related activations (such as McLaren builds headed to Vegas GP), and many more in music, gaming, fashion, and motorsports.

The focus has always been on exceptional customer service and building real relationships. Clients often start with one job and keep coming back because the team takes the time to understand their vision, provide clear estimates, create custom mock-ups, and deliver flawless execution.

With more than a decade in the game and a tight-knit crew, Wrap Legends continues to push the boundaries of what's possible with vinyl and film in Los Angeles and beyond. William's vision is simple: blend creativity, quality, and innovation so every wrap, tint, or graphic looks incredible and lasts.

In 2026, William is taking on a side mission as a racecar driver while going all in on Wrapper Workwear.