Wrap Legends Completes 800+ Unit Rebranding Project for World Oil Corp.
Wrap Legends recently completed a large-scale project for World Oil Transportation. The project involved rebranding over 800 units with the new World Oil Transportation logo and branding, using 40,000+ ft² of film.
Challenge
The project presented several challenges for Wrap Legends. One of the biggest challenges was the fact that there were over 40 variations of units that needed to be rebranded. These units ranged from Box Vans, Tankers, Vacuums, Trailers, Pick Up Trucks, and more. Additionally, the units were located in 30+ locations across the west coast of the US. As a result, Wrap Legends had to develop a game plan to get all the units rebranded while working with multiple parts of the World Oil Transportation company to ensure that the project was completed to their satisfaction. Furthermore, Wrap Legends had to rebrand the units during off-hours to ensure that they could stay in service.
Solution
Wrap Legends approached the project by tackling all the issues head-on and ensuring that communication and compliance were maintained with both their own team and World Oil Transportation. The team used 3M IJ180CV3 to install the rebranding materials, which proved to be an effective solution for the project. They also worked with World Oil Transportation to schedule the rebranding during off-hours to ensure that there was minimal disruption to their operations.
Results
Over a period of three years, Wrap Legends successfully rebranded over 800 units for World Oil Transportation, using 40,000+ ft² of film. The project was completed to the client's satisfaction and Wrap Legends was able to use the project to perfect their use of the equipment and improve their team's capabilities. The project also taught Wrap Legends that every problem has a solution and that they should never tell their clients "no".
Conclusion
The World Oil Transportation project was a large-scale rebranding effort that posed several challenges for Wrap Legends. However, the team was able to overcome these challenges and deliver the project to the client's satisfaction, using 40,000+ ft² of film. The project also helped Wrap Legends improve its capabilities and learn valuable lessons that they can apply to future projects.
